INFOFORM LED™ is a lightbox with interchangeable content, allowing messages to be changed manually using letters, numbers and symbols inserted into horizontal tracks.

This solution enables you to update menus, slogans, promotions, events or information without printing new graphics and without requiring service intervention each time.

This type of signage draws its inspiration from the aesthetics of cinemas, theatres, diners, hotels, bars and classic marquee boards. It features illuminated backgrounds, interchangeable letters, bold typography, horizontal tracks and a strong visual impact visible from a distance.

PRETENDE elevates this concept to a higher level of craftsmanship. Instead of replicating the plastic look of catalogue boards, we design more refined and visually balanced versions tailored to premium interiors, restaurants, hotels, boutiques and showrooms.

Low-cost solutions typically offer a fixed format, a simple frame and a basic set of letters. INFOFORM LED™ is designed for a specific location, brand character, message update frequency and the expected visual standard.

The difference lies in the quality of the entire system: proportions, typography, lighting, frame, rails, materials, installation and customization. As a result, the lightbox does not look like a temporary information board, but a deliberate element of the space’s visual identity.

INFOFORM LED™ is not always the best choice. If the message is intended to be permanent and not changed regularly, a classic lightbox, LOGOFORM LED™, ARCHIFORM LED™, or channel letters may be a better solution. If a large, replaceable graphic is needed, a textile SEG lightbox may be more suitable. If the content needs to change very frequently, dynamically, or automatically, it is worth considering a digital display or another communication system.

The choice of technology should be determined by how often the content changes, the nature of the location, the method of operation, the desired lighting effect, and whether the message is meant to shape the atmosphere or serve purely as an information carrier.

INFOFORM LED™ is ideal wherever information changes regularly, but the display must always look impeccable.

It can serve as a menu board, event board, informational lightbox, storefront display message, event signage, or a decorative typographic sign that enhances the atmosphere of a space.

The system works perfectly in restaurants, bars, cafés, bakeries, hotels, lobbies, reception areas, cinemas, theatres, clubs, boutiques, concept stores, food courts, showrooms, pop-ups and event spaces.

It delivers the greatest value wherever staff need to update content independently, while the brand wants to maintain a premium environment without compromising it with a random sheet of paper, poster, screen or standard off-the-shelf sign.

A lightbox with interchangeable graphics works because it combines three elements: light, typography and the ability to quickly update the message.

Light attracts attention, typography organizes the message, and interchangeable content allows you to respond to the day, season, offer, event or the mood of the space. As a result, INFOFORM LED™ is not just information, but part of the atmosphere of the venue or brand environment.

The system consists of a backlit panel, a frame, horizontal rails, and a set of letters, numbers and symbols. The letters are placed on transparent or semi-transparent carriers and slid into the rails.

This allows the user to change the message in just a few minutes, without replacing the entire face panel and without producing new graphics.

INFOFORM LED™ can be manufactured from aluminium, steel, acrylic, composite materials, powder-coated components, metallic finishes, decorative details and an LED system tailored to the illuminated surface.

Available customization options:
– frame in black, white, anthracite, gold, brass, chrome or any RAL color
– face in opal, satin, transparent or textured finish
– warm, neutral or more theatrical lighting
– decorative bulbs around the perimeter
– black, red, colored or custom-designed letters

For lightboxes with interchangeable messaging, a well-thought-out set of letters, numbers and symbols is essential. It should reflect real-world use: message length, number of lines, pricing, special characters, menus, events and the most frequently used words.

Typography is not an add-on. It determines the readability, character and overall quality of the entire system. That is why the guide track spacing, letter height and contrast should be designed together with the lightbox format.

PRETENDE delivers INFOFORM LED™ as a complete solution, not a random set of components. The process includes site analysis, defining the communication function, selecting the format, designing the rail and letter layout, choosing materials, production, light control, logistics and installation, if included in the project scope.

We provide a system designed to operate every day, maintain its visual quality for years, and allow the client to change the message without compromising the overall signage quality.

The biggest mistake is treating a lightbox with interchangeable content like a cheap catalog product. With a weak frame, random lighting, poorly selected typography and plastic finishing, the visual effect quickly loses its quality.

Risks that need to be addressed at the design stage:
– too few letters and characters
– missing diacritics, numbers or symbols required for everyday use
– incorrectly matched letter height to viewing distance
– uneven or overly harsh illumination
– an overly technical-looking frame
– no service access
– installation not adapted to the wall, storefront or façade

To prepare a quotation, we require: the desired dimensions, a photo of the installation site, information about the message function, the preferred execution style, and details on whether the lightbox will be used indoors, outdoors, in a storefront window, mounted on a wall, as a freestanding unit, or double-sided.

It is also worth specifying how often the content will be changed, what types of messages will be displayed, and whether the system should reflect a retro, cinema marquee, American diner, premium hospitality, or a more minimalist aesthetic.