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ARCHITECTURAL SIGNAGE SYSTEMS IN THE PRETENDE STANDARD
PRETENDE designs, manufactures and implements architectural signage systems for brands, architects, investors, hotels, as well as commercial, public and infrastructure facilities across Europe.
WHAT DO YOU WANT TO ACHIEVE?
Describe the property, objective or desired outcome. We will select the right signage system and lead the project from concept to installation.
Our clients' most common situations – choose a path and we'll show you the best solution.
Company
- Architectural signage systems
- Design, engineering and production in one process
- Experience in demanding projects
- Projects for brands, architects and investors
- One partner from the decision to the final result
THE PRETENDE STANDARD STRENGTHENED BY
INTERNATIONAL KNOW-HOW
PRETENDE develops its standard for architectural signage systems based on production experience, installation practice and membership in ISA, the International Sign Association. Access to international signage industry knowledge supports more accurate design, technical, production and installation decisions. ISA strengthens PRETENDE’s access to best practices, quality standards and solutions used by professional signage system manufacturers worldwide. For investors, this means greater confidence in decision-making, better risk control and a signage system created for durability, visibility and reliable long-term operation.
Sectors
We work for brands and buildings with different needs – from retail and hospitality to offices, real estate, industry and public space.
ViewExplore the sectors
Solutions
Form is the result of decisions, not the starting point.
The place, the architecture, the brand’s requirements, the exposure conditions and the expected durability decide which solution makes sense. That is why we work with many technologies – light, metal, acrylic, freestanding structures and wayfinding systems – choosing them for the specific task.
From subtle interior signage to a large-format sign visible from a great distance. From a single element to a consistent system for an entire building or a network of locations.
Signage System
Good signage does not start in production and does not end with installation. The right decisions on visibility, proportions, materials, technology, structure and installation have to be made earlier – and then kept under control.
The PRETENDE Signage System puts this process in order. It combines analysis, design validation, documentation and technical knowledge into one way of working, so that decisions are made earlier, errors are caught before production and the information about the signage remains available after the project is completed.
It is a system created for investors, brands, architects and facility teams – especially where signage is not a single product but part of a larger project.
Global brands that chose the Pretende standard
Process
From the first design decision to installation on site, we run the project as one coherent process. We combine analysis, design, engineering, production, quality control and implementation so that each stage follows from the previous one and responsibility is not passed between different contractors.
This makes it easier to control the quality, the deadlines and how closely the final signage matches the design intent.
Knowledge
We share our experience in designing, producing and installing signage. We show how materials, light, structure, visibility and installation conditions affect the final result.
Decisions in signage start with knowledge.
Analyses, guides and examples from our projects help to assess solutions before production – with a better understanding of the cost, durability, technology and the impact of signage on the space.
Pretende blog – guides and projects
- Signage
- One decision
- Integration with architecture
- Several fields of study
One brand, multiple locations? How to plan consistent signage across the entire network
The same brand can look different at every location, even when all sites use the same logo and visual identity.
- Neons
- Logo
- Led neon lights
- Thin letters
Does your ready-made décor not fit your brand? How to combine a festive atmosphere with your company’s brand identity
Companies’ holiday preparations often start with a Christmas tree, string lights and off-the-shelf decorations.
- Signage
- Neons
- Corporate Identity
- Outside
Does your storefront change with the seasons? How to combine décor with brand identity
A storefront window can change for the holidays, a collection launch, the start of summer, or sale season.
- Plaque for monument
- Blackboard
- Outside
- Patina
Brass or aluminium for an outdoor plaque? The difference only becomes apparent over time
Polished brass can win you over at first glance.
- Signage
- Corporate Identity
- Identification of space
- Readability from a distance
How to make your hotel stand out from the street? Hotel façade signage builds property recognition
A hotel may be clearly visible as a building yet still be hard to identify from the street.
- On request
- Logo
- Large format letters
- Personalization of form
Short on time before the event? Large-format doesn’t forgive last-minute decisions
Large event letters can become one of the strongest features of the entire space—spelling out the event name, showcasing the brand logo, creating a photo…
- On request
- Advertising
- History
- Large format letters
A city without a photo spot? Large letters as a landmark and showcase of the place
Many cities have attractive locations, but they lack one simple focal point where residents and tourists want to take a photo.
- Signage
- On request
- Logo
- Implementation
Company logo for the wall – 3D logo for reception areas, offices and corporate interiors
A company logo on the wall is one of the most frequently chosen elements of interior signage.
- Signage
- On request
- Inclusive products
Champagne gold in interior signage – letters, logos and details for architects
Architects are increasingly choosing champagne gold for interior signage, as it allows letters, logos, numbers, and plaques to be aligned with other finishing…
- Signage
- Corporate Identity
- Identification of space
Building signage system (wayfinding) - how to design it to work in practice.
In many projects, signage is created as a collection of individual elements—boards, arrows, numbers, or logos.
- Freestanding letters
- Outside
- Large-size letters
Realization of "CANADA" for Hockey Canada at Ice Palazzo | Milan 2026
We delivered large-scale illuminated “CANADA” letters for Hockey Canada, which became the central point of Ice Palazzo – the official space for Canadian…
- Light pollution
- Light pollution
- Architecture of light
- Architectural lighting
Light pollution in façade lighting - when light is out of bounds, it comes back as a problem
Light pollution originates at the decision stage, when light is treated as a product rather than part of a system.
How would you like to start?
You don’t need to know the technology or costs up front. Choose the option that best fits your project’s stage and continue in one step.
Prefer to talk? Call us:+48 58 354 24 24
