FAQ

• When is the best time to incorporate signage into a hotel, restaurant or spa project?

  Signage is best considered during the architectural concept and interior design stages. This allows sign locations, dimensions, fixings and any power supply to be planned early. For an existing property, we start by reviewing current signs, guest routes and areas that need improvement.

• How do you design wayfinding so visitors don’t have to ask for directions?

  We begin by tracing the guest journey: from the entrance road and car park through reception to the room, restaurant, spa and conference areas. Signs are placed where guests need to choose a direction, particularly at entrances, lifts and corridor junctions. Consistent names, pictograms, numbering and clear contrast help guests stay oriented along the entire route.

• How do you choose signage for a building’s façade and entrance?

  We start with the viewing direction and the distance from which guests will see the property. Letter size, contrast, materials and any illumination are matched to the architecture, background and daytime and night-time conditions. Before production, we also agree on the sign position, fixing method and any power supply requirements.

• How can room and zone numbering be matched to the character of the interior?

  Typeface, material, colour and finish are matched to the interior design and the visual identity of the property. At the same time, we maintain legible numbers and clear contrast with the background. A consistent numbering system and clear floor, wing and area identifiers help guests recognise the correct location.

• How can you maintain consistent signage throughout a venue?

  We establish shared rules for typography, colours, materials, pictograms and installation. Signs for the façade, reception, corridors, rooms and shared areas are treated as one system. Documentation of dimensions, finishes and positions makes it easier to add signs later without unintended differences.

• Can you work from an architect’s design or a brand book?

  Yes. We can work from architectural drawings, an interior design, a brand book or an existing signage concept. We review the materials and identify the elements that need technical development. Before production, we agree on dimensions, materials, illumination and fixings to suit the actual conditions at the property.

• What has the greatest impact on signage costs?

  The main factors are the number and size of elements, materials, finishes, illumination technology and the scope of design and installation. Installation height, access to fixing points and power supply preparation also matter. We prepare a quotation after defining the scope and site conditions, so it covers the complete agreed system.

• Can you create one standard for multiple locations?

  Yes. For hotel, restaurant and leisure property chains, we can develop a shared standard for visual identity, materials, finishes and installation. We maintain that consistency while adapting sign sizes and positions to the architecture and layout of each property. Documentation helps repeat solutions and plan subsequent installations.