Tag: History

Amerykański styl w reklamie - czym się wyróżnia i jak go wykorzystać w promocji firmy?

American style in advertising - what makes it stand out and how to use it to promote the company?

Flashy, colourful neon lights, symbols, and eye-catching bright graphic elements - these are the distinguishing features of the American style, which reigned in the United States in the 1950s. It was an expression of fascination with the future and the cosmos, as well as a reflection of the…

2022.12.16

Pretende

How does Neon work?

Neons

History

Implementation

Neons play a significant role nowadays. They are visible in the streets of big cities, small towns and villages. These neon lights can take the form of artistically curved shapes and letters. They add a colourful, glowing effect to each item that is made of them. A glowing logo, banner, sign on a…

2020.12.20

Pretende

aquarium-neon-on-the-wall-of-the-building-literature-covered-patina-neon-over-the-entry-to-restaurant-green-neon-on-the-elevation-of-the-building-neon-on-the-stage-under-glass (31).jpg

Neon as a unique and timeless form of communication

Neons

History

Four years ago…. I remember it like it was yesterday, in mid-October 2016, I received a mysterious phone call asking me to take pictures of several spatial advertisements in the Tri-City. My first thought was - "I should take pictures of billboards and store advertisements… It makes no sense". But…

2020.11.05

Pretende

Light, Style and Art. The Story of a Neon for “Tamara Łempicka” at the National Museum in Krakow

This project was more than just a technical task from the very beginning. From the moment the National Museum in Kraków invited us to collaborate, we knew it would be a challenge combining craftsmanship, design, and art. The goal was to create a neon that would greet visitors to the exhibition…

2025.08.13

PRETENDE

The Rust Myth – Why Large-Format Corten Letters Are Truly Unique?

At first glance, corten steel may look like ordinary metal covered with rust. This is only an illusion — corten creates its own natural shield: patina. This variable and unique layer makes large-format corten letters and oversized corten signage one of a kind, perfectly suited for marking…

2025.10.02

PRETENDE

Hotel Katowice – the return of the iconic neon in a new form

The Hotel Katowice neon was never just an ordinary sign. It was a symbol of an era — the characteristic blue glow above the city center and a visual element of the city’s identity that accompanied residents for decades. When the time came to revitalize the entire building, the investor faced a key…

2025.12.02

PRETENDE

Category

Tag: History

American style in advertising - what makes it stand out and how to use it to promote the company?

How does Neon work?

Neon as a unique and timeless form of communication

Light, Style and Art. The Story of a Neon for “Tamara Łempicka” at the National Museum in Krakow

The Rust Myth – Why Large-Format Corten Letters Are Truly Unique?

Hotel Katowice – the return of the iconic neon in a new form

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Category

Tag: History

American style in advertising - what makes it stand out and how to use it to promote the company?

How does Neon work?

Neon as a unique and timeless form of communication

Light, Style and Art. The Story of a Neon for “Tamara Łempicka” at the National Museum in Krakow

The Rust Myth – Why Large-Format Corten Letters Are Truly Unique?

Hotel Katowice – the return of the iconic neon in a new form

STAY WITH US

STAY WITH US

JOIN PRETENDE INSIDER

STAY
WITH US

STAY
WITH US